Product growth leadership without a full-time hire.

I help seed to Series B startups build product-led growth and ship faster.

Laura Harris
Let's chat

Ask my AI anything

An AI trained on my work. For anything else, let's chat.

What I do

  1. 01

    Acquisition

    Turn the product into a channel. See an example

  2. 02

    Activation

    Get new customers to value faster. See an example

  3. 03

    Monetization

    Build self-serve plans and upgrades. See an example

  4. 04

    Retention

    Give customers reasons to stay. See an example

How I work

Fractional compared with project-based work.
FractionalOngoing ownershipProject-BasedDefined outcome
Best forSeveral growth bets and no one owning themOne growth problem, fixed scope and price
What you getI own strategy, roadmap, and designOne project, diagnosis to launch
Duration2+ months at 1 to 3 days a weekUnder 2 months at 1 to 3 days a week
Best forSeveral growth bets and no one owning them
What you getI own strategy, roadmap, and design
Duration2+ months at 1 to 3 days a week

Part-time no longer means partial impact.

Choose the right problem.

Humans decide what's worth building. AI assists.

Learn through prototypes.

Fast prototypes in your design system, tested before anything gets built.

Ship with your team.

I build with your engineers and document decisions, so nothing leaves with me.

My stack

Let's chat

Recent work

Redesigned payments onboarding flow for GlossGenius
GlossGeniusFull-timeActivation

Payments onboarding redesign

A broken onboarding flow was limiting adoption of one of GlossGenius's most valuable features. An iterative experimentation program fixed it.

Key result
80%lift in payments onboarding completion
Redesigned intake form starting with a care-type choice
Healthcare startupFractionalActivation

Patient intake redesign

A one-size-fits-all intake form was keeping qualified families from getting care. A staged redesign rebuilt it from diagnosis to launch.

Key result
1.5 weeksof product time, diagnosis to launch
Website pricing page for new subscribers positions annual plans as a discount against the new monthly price
GlossGeniusFull-timeMonetization

Billing rebuild for AI add-ons and annual subscriptions

GlossGenius's billing system could only support one billing structure, which blocked annual plans and the company's AI add-on strategy. I led a full migration to a flexible subscription service.

Key result
0business interruptions during a full billing migration
Intake form capturing state and insurance coverage before showing calendar slots
Rula HealthFull-timeAcquisition

Scheduling tool for phone agents

Patients calling their insurer for mental healthcare had no direct path to booking an appointment. I built the bridge, and it became the most impactful feature launch in Rula's history.

Key result
21%patient growth from this launch
Desktop therapist directory experience
Rula HealthFull-timeAcquisition

Therapist directory

Rula was nearly invisible in organic search. Winning thousands of long-tail searches built a free acquisition channel from scratch.

Key result
345%lift in organic patient starts

Let's chat

Tell me about your product and what you want to grow. Not sure what's holding it back? We can talk about that too. You'll leave with a next step, whether or not we work together.

We're likely a fit if you:

  • Sell to consumers
  • Have product-market fit
  • Have engineers but no product lead

Rather write? Reach me at [email protected] or on LinkedIn.