Patient intake redesign
A one-size-fits-all intake form was keeping qualified families from getting care. A staged redesign rebuilt it from diagnosis to launch.
Key result
1.5 weeksof product time, diagnosis to launch
Product growth, from roadmap to revenue.
For consumer and marketplace startups with more growth
potential than time to chase it.
- 80% onboarding liftat GlossGenius
- 50%+ patient growthat Rula
- 4x revenue growthat Burrow
What I do
Product-led growth, hands on. Bring a problem or a project from any stage of the funnel, and I'll see it through to launch with your engineers.
How I work
| FractionalOngoing ownership | Project-BasedDefined outcome | |
|---|---|---|
| Best for | Several growth bets and no one owning them | One growth problem, fixed scope and price |
| What you get | I own strategy, roadmap, and design | One project, diagnosis to launch |
| Duration | 2+ months at 1 to 3 days a week | Under 2 months at 1 to 3 days a week |
Best forSeveral growth bets and no one owning them
What you getI own strategy, roadmap, and design
Duration2+ months at 1 to 3 days a week
Part-time no longer means partial impact.
Choose the right problem.
Humans decide what's worth building. AI assists.
Learn through prototypes.
Fast prototypes in your design system, tested before anything gets built.
Ship with your team.
I build with your engineers and document decisions, so nothing leaves with me.
My stack
Recent work
Patient portal redesign
After submitting intake, some families were misrouted, silently dropped, or promised coverage we couldn't deliver. A redesigned portal, built in about a week of product time, gave every family an honest next step.
Key result
1 dayfaster to patient first session
Payments onboarding redesign
A broken onboarding flow was limiting adoption of one of GlossGenius's most valuable features. An iterative experimentation program fixed it.
Key result
80%lift in payments onboarding completion
Billing rebuild for AI add-ons and annual subscriptions
GlossGenius's billing system could only support one billing structure, which blocked annual plans and the company's AI add-on strategy. I led a full migration to a flexible subscription service.
Key result
0business interruptions during a full billing migration
Scheduling tool for phone agents
Patients calling their insurer for mental healthcare had no direct path to booking an appointment. I built the bridge, and it became the most impactful feature launch in Rula's history.
Key result
21%patient growth from this launch
Therapist directory
Rula was nearly invisible in organic search. Winning thousands of long-tail searches built a free acquisition channel from scratch.
Key result
345%lift in organic patient starts
Ask my AI anything
An AI trained on my work. For anything else, let's chat.
Let's chat
Tell me about your product and what you want to grow. Not sure what's holding it back? We can talk about that too. You'll leave with a next step, whether or not we work together.
We're likely a fit if you:
- Have a product people already use
- Have engineers scoping their own work or waiting on decisions
Rather write? Reach me at [email protected] or on LinkedIn.